The Species-Level Vulnerability No One Was Meant to Exploit
Humans do something strange, something beautiful, and now something dangerous: we adopt emotional and cognitive states based on what we are told to feel, even if our internal state doesn't match. We do this because it once served us. Reading the room, the tribe, the leader, the threat, the moment—and aligning with it—helped us survive.
But that very trait is now being used against us.
People feel burned out when told they’re burned out. They feel unsafe when told they’re unsafe. They feel strong, helpless, angry, or broken—not because the feeling arose authentically, but because someone else named it first. And we tend to believe the label, especially if it comes wrapped in authority, emotion, or repetition.
This isn’t new. History shows us versions of this: charismatic leaders who made people afraid of those they once loved, or proud of cruelty they once feared. Hitler used this vulnerability. So did Stalin, cult leaders, and authoritarian regimes around the world. But until recently, these manipulations required proximity, repetition, and spectacle. They had limits.
Tech erased those limits.
Now, entire populations can be made to feel whatever the system wants them to feel—not through violence, but through interface. Platforms exploit our responsiveness by feeding us emotional scripts. Influencers model breakdowns, burnout, empowerment, grief, and redemption on cue. Therapists on TikTok name your condition before you know if it’s real. And the algorithms reinforce whatever you just absorbed.
You don’t have to believe an idea for it to affect you. You just have to perform it. And over time, the performance becomes indistinguishable from belief.
This is no longer about misinformation. It’s about the collapse of internal reference. We are losing the ability to feel and know independently. And when that goes, truth becomes optional. Action becomes reactive. Coherence becomes impossible.
The real threat isn’t censorship or propaganda. It’s that people no longer know what is theirs. They don’t know what they actually feel. They don’t know what they actually believe. And they don’t know why they made the choice they just made.
That vulnerability was once our evolutionary advantage. It made us social, adaptable, teachable. But now, left unguarded, it becomes a lever. And if we don’t name it, teach it, and build against it, we may not survive the systems that now exploit it more effectively than any dictator ever could.
This isn’t about politics. It’s about perception - and whether we’re still capable of having any that hasn’t been installed.